Outside of a cooler or humidor? I dunno,......not long. If possible can you get it inside a gallon ziplock? Or somehow seal it up tightly with plastic and tape using a garbage bag or other plastic sheeting? If you could do that it might be fine for a week IMHO.
You are referring to the plastic wrap on the outside of an unopened box correct? If so, it doesn't tend to breathe as well as the cellophane that comes on each individual cigar. I believe it is similar to the plastic that comes on a 5 pack and can slow the rate of humidity loss/gain. From what I understand, this can slow the process of aging regardless of the environment in which your cigars are kept. As for how long an unopened box would retain its humidity outside of a humidor/cooler/something sealed... I do not know and it depends on what humidity you prefer to smoke your cigars at.
The idea is to keep your cigars in an environment where they thrive and while one can safely keep their boxes in a state of not being opened you deprive them from what they need to rest/age properly. If your looking to just keep them safe then I would suggest a 65%/70 degree environment and store them as long as you want. If you are looking to keep them at their best then this is what I do:
1. Cut the ends of the cello that way you are protecting them yet giving them a chance to be properly humidified as well. The humidor will do it's job of keeping your cigars where you want them.
2. Cello is always a debate but you can always stay on the safe side by using the cello as it was intended for but at the same time let the cigars rest in the best environment possible.
Storage is really important and while some will store their cigars as low as in the high 50's RH I think they are missing the value of losing essential oils from the cigar at that percentage. The oils in the cigar tend to thrive in a percentage of 65 - 70% and IMO we want our cigars to be given the best possible advantage as far as taste profile.
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