Great AD here....esp when you consider the times as that photo was not your normal kind of thing.
Roberts City was a Tampa, FL neighborhood located between West Tampa and the Hillsborough River, bounded on the north by the river, on the west by North Boulevard and on the south by Cass Street. It was established in 1893 when the Ellinger cigar factory moved to the area from Key West, and was originally known as Ellinger City. The Ellinger factory closed in 1902, and after the J. W. Roberts and Son cigar factory opened in 1909, the neighborhood became known as Roberts City.
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