Sam leaving Oliva?
zeebra
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http://thecigarfeed.com/?p=3107
Hearing from a few sources that Sam Leccia will be out at Oliva Cigar Co. Still waiting on official word from Oliva, but it sounds like the Nub and Cain brands will become part of the recently launched Studio Tobac extension from Oliva. Also hearing reports that there will be some limited releases that will be launched under the Studio Tobaco brand. No word on where Sam might be going, but I would guess he’ll try to do his own projects.Update: I should be clear, I am not sure if Sam left or Sam was asked to leave. I’m also unsure what would be the cause of either. Oliva’s recently announced Studio Tobac will be launched shortly and I imagine that there will be some more answers.
Hearing from a few sources that Sam Leccia will be out at Oliva Cigar Co. Still waiting on official word from Oliva, but it sounds like the Nub and Cain brands will become part of the recently launched Studio Tobac extension from Oliva. Also hearing reports that there will be some limited releases that will be launched under the Studio Tobaco brand. No word on where Sam might be going, but I would guess he’ll try to do his own projects.Update: I should be clear, I am not sure if Sam left or Sam was asked to leave. I’m also unsure what would be the cause of either. Oliva’s recently announced Studio Tobac will be launched shortly and I imagine that there will be some more answers.
Comments
Either way, I wish Sam the best in his venture, whether it be continuing with Oliva, moving on to another company or starting up something of his own. I agree that it would be a pretty awesome team up between Sam and Pete, but I don't see that happening. I'll have to shoot him a text soon.
yeah i am kinda starting to agree with you i think i got caught up in the nub, cain, and cain nub craze when it started to cool down they are not as good as i use to think they were dont get me wrong i still think they are a good stick but not as amazing as i use to think they are, im trying the cain f tonight. Its all about the 5 vegas
I absolutely agree with you j0z3. The NUB line, for me, is okay. But just that. It's okay. I personally get the best performance out of long, thin cigars, not short fat ones, so a mediocre blend, in a size I don't care much for... not for me. And as for the Cain stuff... The Maduro is basically a cigarette with a 100x dose of nicotine. Absolutely disgusting. The Habano is bland, and lacks balance, and flavor, while still being far too powerful. The F is okay... but again, just that... it's "OKAY", but ultimately a gimmick... THE STRONGEST CIGAR. Gross. Who gives a Sh1t how strong a cigar is. Anyone smoking a cigar only because it is strong is a fool for wasting their money.
Also, when Sam created Nub, he was a rep for Oliva, hence his connection to them. He had the idea, brought it to them, and they picked it up.
And the comment about how Sam got started in cigars stems from an Oliva event that my shop owner was at where Sam first got connected with the Oliva family.
Remember that the cigar industry is very small with retail sales nationwide at just over one billion dollars a year (for reference UPS e company alone is roughly 40 times larger than the entire industry) and there are a great number of players all competing for shelf space the spot as the consumers everyday cigar. There is something to be said for Oliva for sure, the established themselves as a premium brand with a deep family history in the business and their quality and pricing in my opinion built trust with the consumers. Over the last several years, there has been a surgence in a younger consumer that is mire attracted to innovative and boutique concepts in cigar making as you have seen with some of the swankier lines like tatuaje, illusion etc. It really actually started with CAO about ten years ago. Oliva, in my opinion of course, is really one of the only cigar makers that has been able to capitalize on both segments of demand in the industry combining their rich history and knowledge of cigar making with innovative concepts and have effectively been able to attract all types of cigar lovers. Not an easy feat I can tell you. Jose is a real pioneer in the cigar business, and easily one of the people in the industry I respect the most because he is extremely bright and innovative. Under the continued leadership if Jose and his brothers and sisters, I can tell you that Oliva, Cain and Nub will continue to prosper, I have little doubt.