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New cigar launch

pilot711pilot711 Everyone, Registered Users Posts: 176
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I know Macanudo is not a fovorite brand on this forum but still thought some might find this interesting in case there are any B&M events in their area. ------------------------------------------------------------------------------------------------------------- What may well be the most intense launch campaign ever undertaken for a new cigar brand will get started in two smokeshops on September 18. That's when the Macanudo 1968 National Tasting Tour will start at Jungle Jim's of Fairfield, Ohio and at Liberty Smokes in Philadelphia, Pennsylvania. They are the first two of an incredible 450 in-store events that will take place in just 22 days to promote this new version of the venerable Macanudo brand, now celebrating its 40th anniversary in the hands of General Cigar. The Tour will visit shops in 41 states over three weeks with six states slated for 20 or more events: 40 in New York, 39 in Florida, 37 in Texas, 24 in Illinois, 24 in Pennsylvania and 22 in California. Michigan is scheduled for 19 events and the Tour will end (for now) on October 9 at The Tasting Room in Minona, Wisconsin. General's campaign reaches far beyond stores with advertising in magazines with a strong audience of adult men, including Esquire, Golf Digest, Men's Journal, Playboy, Yachting and others. The cigar itself is the only Macanudo which does not use a Connecticut-grown wrapper; instead, it features an extra-dark Honduran-grown San Augustin wrapper with a Connecticut-grown Habano binder. The filler tobaccos are from the Dominican Republic and from the Nicaraguan island of Ometepe. It's a limited-production brand that is offered in four sizes: Churchill (7 inches by 49 ring), Toro (6 x 54), Robusto (5 x 50) and Gigante (6 x 60), all in boxes of 20. Retail pricing runs from $8.50 to $11.00 each, not including local sales and tobacco taxes.
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