New cigar launch
pilot711
Everyone, Registered Users Posts: 176
I know Macanudo is not a fovorite brand on this forum but still thought some might find this interesting in case there are any B&M events in their area.
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What may well be the most intense launch campaign ever undertaken for a new cigar brand will get started in two smokeshops on September 18.
That's when the Macanudo 1968 National Tasting Tour will start at Jungle Jim's of Fairfield, Ohio and at Liberty Smokes in Philadelphia, Pennsylvania. They are the first two of an incredible 450 in-store events that will take place in just 22 days to promote this new version of the venerable Macanudo brand, now celebrating its 40th anniversary in the hands of General Cigar.
The Tour will visit shops in 41 states over three weeks with six states slated for 20 or more events: 40 in New York, 39 in Florida, 37 in Texas, 24 in Illinois, 24 in Pennsylvania and 22 in California. Michigan is scheduled for 19 events and the Tour will end (for now) on October 9 at The Tasting Room in Minona, Wisconsin.
General's campaign reaches far beyond stores with advertising in magazines with a strong audience of adult men, including Esquire, Golf Digest, Men's Journal, Playboy, Yachting and others.
The cigar itself is the only Macanudo which does not use a Connecticut-grown wrapper; instead, it features an extra-dark Honduran-grown San Augustin wrapper with a Connecticut-grown Habano binder. The filler tobaccos are from the Dominican Republic and from the Nicaraguan island of Ometepe. It's a limited-production brand that is offered in four sizes: Churchill (7 inches by 49 ring), Toro (6 x 54), Robusto (5 x 50) and Gigante (6 x 60), all in boxes of 20. Retail pricing runs from $8.50 to $11.00 each, not including local sales and tobacco taxes.
Comments
This is at cigarmasters in Boston tomorrow and I may stop in.....
I wouldnt even have known about it if not for this post. ..... BTW What does B&M stand for?
--Eric
I went to an event Monday night and didnt care for this cigar at all.
Didn't realize you were up here in MA. Have you tried any of the other local cigar bars? Stanza in the North End or Victory Cigar in Sudbury? Victory is a great place - reasonable prices, full bar and they let you order food from the local take out places.
For anyone interested in trying the new Macanudo 1968 they have a special offer where you can get a robusto, a toro and a churchill dlvd for $9.95. If it is alright to post the offer website let me know and I will put it up.
You can just google search macanudo 1968 and the site comes up first.
No, Ive never been to those places. I heard of stanza. Never been to victory as that is a little bit out of the way for me
Im right outside boston, so masters is usually the place I tend to hit.
Yeah, the site is http://www.macanudo1968.com/
While supplies last you can pick up three for $7.95. There was an add in Cigar Aficionado about them.